Westminster is the premier senior living community in Austin, Texas offering independent and assisted living, and memory and nursing care. The residents of Westminster thrive in this progressive community that promotes continual learning while providing upscale living, dining, and recreational amenities, and on-site healthcare. Westminster requires communications support for annual project milestones and immediate response to arising industry and community situations.
Bergan Casey and her colleague, Anne Keene of the Crossnore Group, provide full-service external communications support including branding, events, publications, and community outreach. Our successful, decade-long working relationship with Westminster has created a symbiotic partnership that enables us to work collaboratively across departments.
We know the residents and what makes them tick, and we respect the staff for their dedication to the senior population. We have helped Westminster achieve local and national press, curate beautiful materials including award-winning (LeadingAge Texas, Marcom and Mature Media) annual reports and events, create a robust photography gallery, and write and design attractive and informative community newsletters. The quality of our work reflects the high tone of this vibrant community.
Public relations require big picture thinking along with an eye for details, and this is the perfect description of Bergan and what she did for our community. One of Bergan’s strengths is her ability to connect with residents and staff at Westminster, understand their needs and make the project work enjoyable and high quality. Best of all, her approach has been successful, providing significant and measurable growth in our collateral and programming.